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Monday, June 25, 2012

10 tips to increase webshop traffic part - 2

Af few days ago, I posted the first part of this blog, and today its time for part 2 of tips to increase webshop traffic

6) post regularly on forums where your target group is to be found. Use a link to your store in the signature.

I think this is an important one.  Te truth is that your potential customers don't know you yet (unless of course your name is Donatella Versace, but then again, something tells me you would not be reading my blog. If I am mistaken, please tell me!). So its key to make sure that those potential customers are aware of YOUR presence.  And the best way to do this is to go where they go. There are plenty of fora online where thousands, and sometimes even tens of thousands people go to discuss anything from their favourite artist to the latest gossip or tips on parenthood.
Not sure if jewelry goes well in a hotrod forum...
Make sure it is something you also have an opinion about, or at least can contribute something to. Be it answers, advise or anything else.  There you can also post, discuss etc, just as you would on the Etsy forum.  Don't make the mistake however to just post about your webstore. People don't mind knowing you have one, but if you continually put it in their face on an irrelevant spot, it is going to be considered spamming, and a ban is around the corner.
In stead, just put the link to your webstore with a description what is in it in your signature, so when you post about something in the thread, the link to your website will be displayed under it.
Does it work? Betcha it does! But of course only if you have built up credibility in the forum, and  not instantly. It works best of course if your target customer group is on the forum. So if you sell handmade jewelry, it won't in general be the most effective to start posting on a typical forum catering for hotrods....


7) Go to fashion fairs and alike. 

Every community usualy has several art or fashion fairs where it is relatively cheap to put your creations and try to sell them. No matter how online the world has become, people still like to see the item they are buying, making sure it is the quality they want, and even personaly speak with the creator or vendor. It gives them a sense of  security, and it offers you a chance to convey your enthousiasm of your product to them.  First buyers are a lot more likely to do a repetitive online purchase if they like what they got before. So don't just stand there and sell the goods, but also make sure that every client (or even just interested visitor of your little stand!) gets a leaflet with your contact details and webstore. I can almost guarantee you that your store in the days after the fair, will see a spike in views and likes! And since they already met you in real life, they are probably going to be a lot less weary on making an online purchase.

8) Ad your store's link in the footer of your e-mail addressess.

In point 7 we mentioned putting your web-address in the signature of your postings on forums. Well, why not take it a step further and put it in the footer of EVERY e-mail message you send across the web? Of course, it will not be a good idea to do it in a company mail if you work for a boss, but you surely send a lot of private e-mails as well! Wether it is to a club you belong to, to the PTA of your child's school or even to the people you met on the last holiday.  All potential customers. And since you already have a rapport with them, they are more likely to be interested in what you have to offer in your webshop.
If you want to keep it simple, start with just a description of what you sell, and a link to your store (for instance storename.etsy.com) . If you feel adventurous, use the banner of your store, and put that one in your footer, and mak it clickable. (Most e-mail programs will allow to make an image in the mail clickable).  An image is a lot more enticing curiousity than just simple words like "Check out my handmade jewelry". Not sure how to do it? Just run a search in Google on "Adding footer in xxxxxx" where xxxxx is the name of your e-mail client.

9) Get accounts on Pinterest, Wanelo etc and post your items there.

There are a number of Graphic Content Aggregation sites such as Pinterest, Wanelo and Rebelmouse, which are potentially interesting for you as someone who is selling things on the internet. People LOVE images, and if your store is predominantly catering for women, your even in more luck! A recent study has shown that those sites are mainly used by women, and they are quite avid "pinners". Since those sites mix Social Media aspect with pictures, people "liking" or "Pinning" your items are more or les automatically also sharing it with their followers / friends. So the same goes here as what I described for Facebook: the number of potential viewers will grow exponentially if people share your items with their friends.  Here too, its important however to stay active. Regulary pin something, and also return the favor for others. Don't just pin your own stuff. 


10) Use Instagram and Youtube

Make pics using Instagram of your
WorkInProgress and share!
Are the tips on Wanelo, Pinterest and the likes all about pinning already existing images, Youtube and Instagram are about MAKING them. Now how can it benefit you? Instagram will allow you to make pictures, add arty effects and layers (if you wish) and instantly share them with your friends. So what would happen if you would now and then make pictures of your items? Finished products or, if you make things yourself, an item in progress! You will see you might get a steady stream of followers in your Instagram account, and you can easily integrate Instagram with Twitter! Your Twitter acount in turn is linked to Facebook so in a single action, all your followers will be see├»ng your beautiful products! 
Now, youtube works simmilar BUT it has an added advantage. Most people don't realise that Youtube is actually the worlds second largest search engine after  Google. So immagine someone typing on Youtube the search string "How to crochet" and it will pull up a nice vid of you sharing tips on crochetting or showing what you do to get the product you love to make? Just add your store's URL to the vid  and description and off you go! It will add to the "Personal Touch", create awareness of the work you put into your products

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